Tag Archives: metrics

What Is Lean Marketing?

Marketing is transforming. It’s becoming more and more important, more tech oriented, unfolds in more and more fields and is more integrated than ever with other departments. Work in marketing is so diverse (pretty much why we love it) and dynamic, it depends on external parties – agencies, partners, consultants – that it is almost […]

Expert Quotes on turning data into Value

Turning Data into Value

You’ve probably heard the popular term “business intelligence” get thrown around at will in the board meetings or conference calls of the C-suite of various industries? At its core, collecting business intelligence is the technology-driven process of data mining, processing, and analyzing with the goal of delivering actionable findings for better decision-making. The results of […]