Kanbanize

An industry guide for marketers who want to make the most of their resources, increase responsiveness to change, keep up with fast-paced projects and increase the visibility between marketing and other departments. We are sharing everything we’ve learned about setting up and running a Lean & Agile Marketing team in sections that contain:

Why the traditional marketing process is holding marketers back from their full potential
How the principles of Lean & Agile can promote a stable, flexible and efficient marketing process
Ways applying the Kanban method to increase visibility between team members and other departments as well as to improve responsiveness to change
How to implement Kanban in your marketing organization
Interviews with industry experts and thought leaders in Lean & Agile Marketing
Step-by-step case studies of successful marketing implementations of Kanban

We’ve seen Lean and Agile Marketing transform chaotic, unreliable marketing teams into consistent, powerhouse marketing teams firsthand, in the organizations of Kanbanize customers and in large enterprises we admire. So, let’s talk about why Lean & Agile marketing and the Kanban method are the future of this industry’s process.

Featured contributors

David J. Anderson

Chairman, Lean Kanban Inc.

Jim Ewel

President and CEO, agilemarketing.net

Andrea Fryrear

Founder and Chief Content Officer, Fox Content Ltd.

Yuval Yeret

Agile Sparks, Lean/ Agile Transformation Consultant

Daniel Woodbeck

COO, Three Deep Marketing

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The Essential Guide to Lean and Agile Marketing with Kanban

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