How to unlock marketing agility with consistent processes

How to Unlock Marketing Agility with Consistent Processes

“Everybody has a plan until they get punched in the mouth.” Words of wisdom from the notorious Mike Tyson that apply as much to the dynamics of a marketing team (albeit figuratively) as they do in the boxing ring. When the team feels the pressure of customer requirements, deadlines and members’ individual preferences  – it […]

Your Kanban board is not a Kanban system

Busting the Myth: Your Kanban Board is not a Kanban System

So, you have set your Kanban board in place. Although your team has been enthusiastic in visualizing all of their work, months have passed without any progress. And although there was an initial process improvement, you quickly reached a plateau. We understand that you probably feel discouraged and consider throwing away the board. However, before […]

why do you need a visual management board

Why Do You Need a Visual Management Board

Imagine the following situation: You are a project manager in a marketing agency and need to develop a media plan for a big client that generates a lot of money for your company. If you are doing traditional project management, you will most probably plan a series of activities and prepare a sequence with a […]

Crossing the Kanbasm

Crossing the Kanbasm

Once in a while, people embarrass themselves publicly. As much as I hate these events, I’m no exception. One such mini-embarrassment for me was when I asked the following question on Twitter: Although I had the best of intentions, looking at the replies made it clear that I had something to learn. My attitude was […]

Agile Portfolio Management - short and sweet introduction

Agile Portfolio Management – Short and Sweet Introduction

Looking at that title, the first thing that comes to mind is that it sounds like a paradox. The second is that this is going to be a really long article. But it isn’t. And it won’t. Agile portfolio management is not only possible, but it’s also both easy and effective. Traditional Portfolio Management Traditional […]