Why business agility must be the core of your process

As a business owner, you’re always on the lookout for strategies that’ll help you be the go-to company in your industry. And new businesses are popping up every day; you need to be on top of your game to remain relevant.

The competition is more fierce than ever and customers are left with a lot of viable options to explore.

While there are a lot of things you could do in this regard, making your customers the rallying point of your business process will help you greatly.

After all, your customers are the reason for you to be in business. Not only do they buy from you, they also offer useful suggestions that help you improve your business structure and output.

In this post, I want to share with you a strategy that will make it easier for your business to connect with its customers. I’ll also highlight the important characteristics you must exhibit to make this work.

Enter Business Agility

Business agility is all about making your customers the most important stakeholders in your company. It entails listening to them, noting their concerns, and improving on a consistent basis to make them satisfied.

If your company is business agile, you’ll reach more customers, enhance your value and efficiency, develop rapidly, and witness a high ROI in the long run.

Here’s an example: Your customer mentions seeing a particular product from your competitor that they favor. If you move swiftly to develop something similar to what the customer needs and also satisfies them, you’ve proven to be business agile.

If your company is business agile, you’ll reach more customers, enhance your value and efficiency, develop rapidly, and witness a high ROI in the long run.

How To Implement Business Agility In Your Company

Many companies understand that implementing this strategy in their business will help it grow, however, most of them do not make it a core part of their operations.

This is because, although the gains of applying this strategy in your business are enormous, true agility is difficult to achieve.

Making business agility the core of your company’s processes cannot be achieved by lickety-split. You need to strategize and apply methods that best suit your business to make it work.

Employ these strategies, and you’ll see a marked uptick in your company’s results.

To embrace this transformation, here are some of the things you should do.

Determine your company’s core competence and enhance it

The first step you must take to ensure that your company is business agile is to determine your company’s major competence level.

Evaluate what you do best and learn what your customers value the most about what you do. When you determine your company’s competence, you’ll be able to take the necessary steps to up your game using your strengths.

Some of the things you need to measure in this regard include your technical know-how, how you relate to customers, the kind of distribution network in your company, and how dedicated and reliable your employees are.

By enhancing your company’s core competence, you’ll help your company achieve business agility fast.

Stay relevant

Another thing you must do to become business agile in your company is to remain relevant. When you’re relevant, you’ll be able to stand out and achieve a high ROI for your company.

To do this, determine the market for your products and services. One thing you can do in this regard is to conduct appropriate market research or pay someone to do it on your behalf.

Be versatile

To become versatile, you should constantly research the market and determine the best ways you can serve your clients.

In some cases, the company’s capacity and ability to seek value hinges on the equipment and investment. On the other hand, the value of your company may be on experience and technical know-how.

In any case, you will need to think through what will work out best for your company.

Make use of lean operations

Lean operations are all about creating more value for your customers with fewer resources. When you do, you’ll be able to provide your customers with quality products or services in a short period of time without increasing the cost.

Lean is focused on providing more value for the end customer

To succeed with this, you should eradicate processes that do not add and create value for your customer or client. That way, you’ll curtail waste and activities that don’t aid the growth of your company or business.

Encourage teamwork and commitment

As a rule, make sure that you employ personalities who are committed to the goals of your company. Let them know about your vision and mission even before you onboard them as your employees, so as to make them accountable.

By doing this, you’ll witness greater development and growth in the company. Similarly, you should entrench inclusiveness as a culture in your company as part of the strategies to becoming a committed team.

Make continuous improvement your watchword

Continuous improvement is all about improving your products, services, and processes on an ongoing basis. This should be a top priority in your company. Strive to become the best at what you do no matter what challenges you encounter.

Having a process that embraces continuous improvement will make your company business agile.

Simplicity is key

When you keep it simple, your company will go far. Keep the administration in your organization lean, and make the why and when questions easy for your staff. Likewise, you should remove the unnecessary bureaucracy your staff may get caught up in in the course of assigning roles and responsibilities to them.

Be vigilant

As the CEO or manager, you need to keep up with trends in the company. You will need to keep track of the personal data and performance of your staff. You should know about any development in your company and show concern about the activities going on.

Learn more about the Agile project management principles

Ensure your staff has all the information they need to do what’s right for the company. When everyone’s on the same page, you further enhance everyone’s productivity and efficiency.

It’s important to realize that what works for another company may not work for you. So, different strategies should be employed.

Parting Words

This post is a window into why business agility is a strategy you must implement in your company, not only to satisfy your customers, but also to develop the characteristics that will help your company achieve the agility that is needed for a better workforce, productivity, and efficiency.

Use this as a springboard, working diligently to streamline your processes, and you’ll achieve great results for your company.


Owen McGab Enaohwo is the CEO and Co-Founder of SweetProcess; a business process management software founded in 2013 that makes it possible for company executives and their employees to collaborate together to quickly document standard operating procedures, processes, and policies.

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